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If you are looking to market a product or service to its best potential, lets come at this strategically.
The most important starting point when it comes to marketing is to put yourself in the shoes of a potential customer. What is is that you need to see and hear to make a purchase?
Once you have ascertained that, you then need to strategically get that information across in a way that aligns with your brand as well as considering timing and ways to gain attention.